Safety Awareness Campaigns
McDonald’s takes pride in being a leading restaurant in Saudi Arabia to participate in exclusive events for traffic safety public awareness campaigns organized by the National Security Administration. The first campaign launched in 2000 carried the title of “Safety Belt”, followed by the “be ready be safe” and the “be quick to know” campaigns.

McDonald’s paid a great deal of importance to the social and national campaigns considered a priority on its agenda. Exciting presents were handed to drivers and whoever took part in these campaigns. In order to raise awareness, McDonald’s implemented a strong communication campaign and distributed free meal vouchers all over Riyadh city. Not to mention the 50,000 traffic awareness posters and the 5,000 safety certificates. In return, the company was awarded the traffic awareness shield and the national campaign shield.

Prince Sultan Health Awareness Campaign
Both Riyadh International Catering Corporation and REZA Food Services Co. Ltd. Joined forces to financially supported the campaign with a sponsorship reached 1,380,000 million Saudi Riyals. The campaign aimed to create health awareness among armed forces personnel and the general public, achieved big success and earned McDonald’s Saudi Arabia recognition, crowned by an award at the end of the campaign.

Localizing Jobs
In terms of localizing jobs, McDonald’s Saudi Arabia is the leading Quick Service Restaurant (QSR) among all local and international QSRs in Saudi Arabia. The company spent more than 17 million Saudi Riyals during the last 10 years to train and develop Saudis; In addition McDonald’s Saudi signed a two-year contract with the Human Recourses Development Fund, which will achieve a total of 240 Saudi employees, counting for 35% of the total employees.