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| McDonald’s Saudi Arabia plays an active role since 1993 in supporting local social and humanitarian entities
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an active lifestyle. |
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 Inline
with McDonald’s international strategy, McDonald’s
KSA celebrates the World Children’s Day on 20th of November
of every year, with innovative initiatives designed to help
needy children in the community. Funds are raised from the sales
of the Happy Meal or special items produced to commemorate the
occasion.
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McDonald’s
and the World Children’s Day (WCD)
As per McDonald’s International policy in supporting and
helping the children of the world, McDonald’s announced
along with UNICEF on June 16th 2002 about their  cooperation
to raise special funds for the benefit of the children throughout
more than 30,000 McDonald’s restaurants in 100 countries
around the world. Set date for celebrating the World Children’s
Day to be on 20th November, coinciding with the first World
Children Right Conference in 1989. McDonald’s owners in
Saudi Arabia welcomed this humane decision as it falls within
their community role in the kingdom and the return of benefit
will be to the needy children. And this was the start of celebrating
the WCD in Saudi Arabia.
In 2002 McDonald’s Saudi Arabia organized the first marathon
for handicapped children for the age of 10 and above from the
Disabled Children Association (DCA). The objective was to explore
the skills of these kids, and give them a chance to prove their
determination as an active part of the community. On the other
hand, McDonald’s Saudi Arabia donated half a million Saudi
Riyals to the DCA, and conducted a kingdom-wide massive advertising
and public relations campaign.
In 2003, McDonald’s Saudi Arabia again celebrated the
WCD by supporting King Fahed National Center for Children Cancer.
The center was established back in 1990 as one of a kind in
the Middle East .For this McDonald’s launched a fundraising
campaign under the slogan: “help us to give them hope”
aimed to raise funds by selling symbolic badges for 5 Saudi
Riyals in all McDonald’s restaurants in the kingdom. The
campaign achieved maximum exposure, customer interaction and
delivered the story of the center.
 In
2004 celebration added a big smile on the faces of orphans -
children. Starting 5 weeks ahead of Nov. 20th and during the
holy month of Ramadan, McDonald’s launched a kingdom-wide
fundraising campaign to support both Um Al Qoura charity association
in Makkah and Insan Association for Orphans in Riyadh. The campaign
achieved both its financial and awareness goals, supporting
both associations by SR 300,000 and publicizing their activities.
Ending ceremony held in both Makkah and Riyadh attended by key
figures from the society and local press.
Visits
to Children at hospitals
 In
an attempt to draw a smile on the face of ill children, McDonald’s
well skilled and trained crew visit on a regular bases different
hospitals across the kingdom. Visits are well planned and executed
by equipped crew, experienced in children psychology and entertainment
to create a joyful atmosphere. And for every visit McDonald’s
allocate gifts and prizes distributed to the children. Eventually,
this community role became during the last ten years a priority
for the brand in the kingdom, covering as many hospitals as
possible, to mention from: Military Forces hospital in Riyadh
and Kharj, King Fahed Medical City in Riyadh, King Faisal Specialty
Hospital, Dallah Hospital, Saudi German Hospital and King Fahed
Hospital in Dammam. In addition to the visits, McDonald’s
sponsors conferences and seminars that take place in the hospital
with educational, awareness and orientation agenda. |
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Click on the icon to listen to the World Chidren's Day Song:
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Click on the images below to watch the World
Children's Day Advertisements. |
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 Jalal's Story |
 Samer's
Story |
 World
Children's day video clip |
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here to view our latest TV & radio commercials |
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