McDonald's UAE is very active in the community, supporting many projects and events at schools and with environmental groups. McDonald's regularly invites children with special needs to new restaurant openings offering complimentary meals and giving these children the opportunity for a fun outing. McDonald's also helps with school events by decorating schools with balloons and offering juices and gifts to help in fundraising events. Throughout the year McDonald's volunteers assisted with clean up campaigns on beaches and in the sea. Qualified scuba divers, who are employees of McDonald's, have participated in many dives to clean up rubbish from the seabed.

McDonald's also works with children to help them become aware of their environment and how to preserve it through the creation of environmental awareness campaigns, allowing junior customers to learn while enjoying their time at McDonald's. Campaigns include 'Color and Win' competitions that provide helpful hints on how to protect your skin and the environment while on the beach. McDonald's also participates regularly in beach clean-ups, in conjunction with the Emirates Environmental Group, by providing refreshments to volunteers as well as enthusiastic crew-members to assist with the clean-ups.